Scottish Leader, has released a limited-edition gift pack in collaboration with the popular I See A Different You creative duo, Innocent Mukheli and Vuyo Mpantsha.
They are currently featured on a number of eye-catching Scottish Leader billboards situated across South African cities, showing an Afro-optimistic new perspective to those inquisitive minds prepared to see the beauty in the everyday.
“The thinking behind it is that new perspectives lead to richer possibilities, and that only those who can look at the world differently have the power to change it”, says Mpantsha.
I See A Different You creative duo, Innocent Mukheli and Vuyo Mpantsha. Picture supplied.
I See A Different You is a creative collective from Soweto. Their movement was born from a pure love for the very place they are from.
They wanted to show a different Soweto – their Soweto – to the world, simultaneously retelling and reframing the township story in an optimistic and creative light to alter negative, contrived and outdated perceptions.
The I See A Different You philosophy aptly mirrors the Scottish Leader ethos of viewing things from a new perspective to discover richer possibilities.
The provocative gift packs retail for approximately R177 each, and includes a 750ml bottle of Scottish Leader Original and a complimentary 50ml miniature bottle of Scottish Leader Signature, a delicious variant introduced to the market in 2015.
It showcases Mukheli and Mpantsha in their signature style, posing in distinctive, authentic township settings such as Soweto, one of Johannesburg’s most vibrant urban areas.
An eye-catching Scottish Leader billboard situated across South African cities, showing an Afro-optimistic new perspective to those inquisitive minds prepared to see the beauty in the everyday. Picture supplied.
“Scottish Leader Original has a warm, sherry-sweet and delicately smoky taste with a silky-smooth finish”, says Dr Kirstie McCallum.
“Myself and the team have amplified the island malts influence to give Scotch lovers a more sophisticated, complex and layered whisky offering with a very rich, smoky profile”, she adds.
Scottish Leader’s I See A Different You gift packs are available while stocks last, at participating liquor outlets nationwide.